LYL Season 2, Ep. 39 – The Law of Buy-In – People Buy into the Leader, Then the Vision
Your cause is not good enough – you need a leader who others can believe in and get behind. In this episode, your hosts Ryan and Jerrod talk about how to create buy-in within your organization, how Gandhi is still a part of the conversation, and how great leaders champion great causes.
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The Law of Buy-In – People Buy into the Leader, Then the Vision
The leader finds the dream and then the people. The people find the leader and then the dream. That’s how the Law of Buy-In works. People don’t at first follow worthy causes. They follow worthy leaders who promote worthy causes they can believe in. People buy into the leader first, then the leader’s vision.
As a leader, having a great vision and a worthy cause is not enough to get people to follow you. You have to become a better leader; you must get your people to buy into you. That is the price you have to pay if you want your vision to have a chance of becoming reality. You cannot ignore the Law of Buy-In and remain successful as a leader.