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LYL #013 – Make Your Online Presence Match Your In-Person Awesome: 11 Dont’s of Social Media

We all live in an online world. If you Live Your List you are being intentional about the things you post on social media. In this episode of The Live Your List Show your hosts Jerrod and Ryan give you their 11 Dont’s of Social Media.  

The Live Your List Show with Jerrod Murr and Ryan Eller

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11 Don’ts of Social Media

1. Don’t Ask Before You Give. Make friends first online by following the credo give, give, give, give, give, ask. Treat online relationships like “3D” real-life relationships. You wouldn’t show up to someone you’ve never met just say, “Hi! Just buy my book!” You would build a relationship first.  

2. Don’t Be a Troll. A troll is someone whose entire existence on social media is to purposefully be a jerk. Don’t be that guy.

3. Don’t Troll Trolls. If a troll’s existence is to get under someone’s skin…don’t let the troll win by replying. It is the classic bully technique. Ignore them and you win.

4. Stay Out of the Ridiculous Comment Sections on Controversial Posts. These are the fiery pits of nothingness and evil on the internet. They are a complete time-waste and will you will never win against these trolls. 

5. Don’t Live in Quadrant Four. When a hobby becomes an obsession you are in trouble. Stay out of the time-wasters on social media by setting boundaries for your time online.  

6. Don’t Be Negative. You have a power with your social media platform, so use that power for good. Be intentional about the things you put online.

7. Don’t Get Too Personal. Be authentic online, but don’t put out the gory details of your life on the Internet for everyone to see. If you wouldn’t do it in real life don’t do it online.

8. Don’t Hijack Someone Else’s Thread. Sometimes people will ask a question on Facebook, and their comment section turns into a zoo of answers. Often a couple people will start a new conversation which is completely unrelated to the question asked. Don’t do that.

9. Don’t Click on Suspicious Links. You know these links. Oh, you sent me a direct message on Twitter saying, “Look at this picture I found of you! You won’t believe it!” You send me another message that says, “I’m sorry, my account was hacked!” No…you were too tempted to see the picture that you clicked the link and you have now spammed my account!

10. Don’t Feel Like You Have to Be On Everything. You do not have to be on every single social media site. Find the ones that play to your strengths and do those well. For example, if you are image driven you should probably be on Instagram, but you might not like Twitter as much. Play to your strengths.

11. Don’t Have Dead Space. If you have a Twitter account…have a profile picture. If you have an about me section, make sure it is complete and up-to-date. You want to be as credible online as you are in person.

This Episode’s Nick Collison Picks of the Day

1. Platform by Michael Hyatt – Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.   To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success.

2. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk – When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow.

Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

This Episode’s Fired Up Quotes

Many of this episode’s fired up quotes come from www.stuartjdavidson.com. Check it out.

“On Twitter we get excited if someone follows us. In real life we get really scared and run away.” – Unknown (Tweet That)

“Twitter provides us with a wonderful platform to discuss/confront societal problems. We trend Justin Bieber instead.” – Lauren Leto (Tweet That)

“Twitter is a great place to tell the world what you’re thinking before you’ve had a chance to think about it.” – Chris Pirillo (Tweet That)

“The best way to engage honestly with the marketplace via Twitter is to never use the words “engage,” “honestly,” or “marketplace.” – Jeffrey Zeldman (Tweet That)

“When you’ve got 5 minutes to fill, Twitter is a great way to fill 35 minutes.” – Matt Cutts (Tweet That)

“What happens in Vegas stays in Vegas; what happens on Twitter stays on Google forever!” – Jure Klepic (Tweet That)

“Your impact on social media is incredibly relevant to everything you are doing.” – Jerrod Murr (Tweet That)

“We don’t have a choice on whether we do social media, the question is how well we do it.” – Erik Qualman (Tweet That)

“When people fight on the Internet, no one wins.” – Ryan Eller (Tweet That)

“If you can’t say anything nice, don’t say anything at all.” – Thumper (Tweet That)

“Your online presence doesn’t match your in-person awesome. You need to change that.” – Ryan Eller (Tweet That)

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If you have an idea for a show you would like to see or a question about an upcoming episode, email me. Also, if you enjoyed the show, please rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks.

Question: What things do other people do that drive you crazy on social media? Please leave a comment below. 

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